I help innovative companies solve advanced design problems and ship most complex products with first-principles framing, robust systems, and fast iteration.
For fifteen years I’ve partnered with leadership teams to ship complex products across healthcare, automative, retail, telecom, and B2B SaaS. I bring first-principles framing and system architecture that reduce ambiguity and move products to market with confidence.
I design apps, websites, design systems and beyond. Every project is built with purpose, precision, and a deep understanding of how people engage with technology.
I research the business and product with leadership, map users and markets, explore viable solutions, and pinpoint the problems that matter.
I test assumptions against evidence, turn insight into a viable plan, and align stakeholders around clear priorities, timelines, and measures.
I design precise, purposeful interfaces and systems that integrate smoothly with engineering, scale with the product, and stand the test of time.
I redefined Blok’s digital presence, designing its website, mobile app, and visual language to match its premium, design-conscious identity. By improving UX, refining aesthetics, and ensuring brand consistency, I helped Blok create a seamless digital experience that strengthened its hybrid fitness model.
Planni is a free AI-powered IT change management tool designed to streamline enterprise workflows. I created its branding, designed the website, and shaped its positioning, ensuring a clear and impactful digital presence tailored for IT and change managers.
I built the design system for Unify, a clinical trial platform developed by Deloitte for AstraZeneca. My work ensured consistency, accessibility, and compliance, while also educating the design team on atomic design principles, setting a foundation for scalable, user-friendly medical software.
I designed the UX/UI, brand identity, and design system for 3Dctrl, a real-time 3D content creation tool. My work made 3D design accessible to non-professionals, translating complex workflows into an intuitive, user-friendly experience.
I led the UX, UI, and platform architecture for The Dubai Mall’s digital transformation, creating a seamless online experience for 1,200+ stores and luxury brands. My work ensured a premium e-commerce presence, preserving exclusivity while driving engagement and sales.
As a verified Webflow template designer, I create market-ready templates that balance technical precision, customisability, and creative design. With Webflow’s strict guidelines, each template is crafted to be both visually striking and highly adaptable, enabling businesses to launch standout websites with ease.
I designed the UI/UX and design system for Pusher Chatkit, a real-time chat SDK that made chat integration effortless for developers. By balancing usability with flexibility, I ensured Chatkit was intuitive out-of-the-box while allowing for full customisation.
I enhanced Happy-Nes's visual identity and digital presence by designing its branding, packaging, and e-commerce website. This work reflected the brand's mission of bringing joy through color and provided an engaging online shopping experience.