Blok, a boutique fitness franchise, is renowned as one of the UK's premier gyms by industry experts and the national media.
They needed to pivot to a hybrid model following the pandemic, enhancing the customer's studio experience with digital tools.
I redesigned their mobile app, improving its rating from 1.5 to 4.5 stars on the App Store. I also redesigned their website and other digital brand elements. In addition, I helped make strategic decisions to position BLOK for future success.
They are renowned for their studios' minimalist Scandinavian design. Therefore, I developed a visual language that emphasizes typography and negative space, inspired by this style. My goal was to create a look reminiscent of a poster.
I established a standard for BLOK's photography, ensuring a cohesive visual language that mirrored their minimalist design and welcoming atmosphere across all digital platforms.
