Get in Touch
Go Home
Proven Expertise
What I Do
Selected Work

Planni: Defining the Brand, Website & Strategy for an AI IT Platform

Planni is a free AI-powered IT change management tool designed to streamline enterprise workflows. I created its branding, designed the website, and shaped its positioning, ensuring a clear and impactful digital presence tailored for IT and change managers.

Branding
Website
Positioning
Challenges & Outcomes
  • Positioning an AI-powered tool in a crowded market → I developed a clear brand identity and messaging strategy, ensuring Planni stood out as both credible and innovative in the IT space.
  • Defining a visual and messaging strategy → I crafted a modern, tech-forward identity that balanced enterprise trustworthiness with an approachable design, making AI-driven automation feel effortless.
  • Balancing technical innovation with clarity → I simplified complex AI-driven features into clear, digestible messaging and UI, ensuring IT and change managers instantly understood Planni’s value.
  • Designing for lead generation → I created a high-converting website, ensuring that every touchpoint guided visitors toward product adoption while reinforcing trust.

Website

Brand assets

Next project

Unify: Standardising Clinical Trial Interfaces for AstraZeneca

Details

I built the design system for Unify, a clinical trial platform developed by Deloitte for AstraZeneca. My work ensured consistency, accessibility, and compliance, while also educating the design team on atomic design principles, setting a foundation for scalable, user-friendly medical software.

UI Design
Design Systems
Accessibility