The Dubai Mall: Transforming the World’s Largest Shopping Destination Online

I led the UX, UI, and platform architecture for The Dubai Mall’s digital transformation, creating a seamless online experience for 1,200+ stores and luxury brands. My work ensured a premium e-commerce presence, preserving exclusivity while driving engagement and sales.

UI/UX Design

E-Commerce

Design Leadership

Challenges & Outcomes

Designing for an unfamiliar region → The Middle East has distinct cultural and aesthetic preferences. My deep understanding of diverse backgrounds helped me create a design that aligned with local tastes while maintaining global retail standards.
Adapting to regional business dynamics → Stakeholder expectations and business culture in Dubai required an adaptable and diplomatic approach, ensuring smooth collaboration across multiple teams.
Scaling a massive retail ecosystem → The platform needed to support thousands of products, brand pages, and customer interactions while maintaining a consistent, intuitive user experience. I developed a scalable design system that unified brand individuality with platform-wide cohesion.
Ensuring bilingual compatibility → While English was the primary language, the UI and typography had to be fully RTL-compatible, ensuring seamless Arabic support. I designed a flexible layout and tested it for flawless dual-language functionality.

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Pusher Chatkit: Designing a Developer-Friendly Chat SDK

Details

I designed the UI/UX and design system for Pusher Chatkit, a real-time chat SDK that made chat integration effortless for developers. By balancing usability with flexibility, I ensured Chatkit was intuitive out-of-the-box while allowing for full customisation.

UI Design

Design Systems

UI Kit

Design

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