Blok, a boutique fitness franchise, is renowned as one of the UK's premier gyms by industry experts and the national media. They are famous for the minimalist Scandinavian design of their studios and friendly atmosphere. However, their digital products did not reflect their vision and style. Also, they needed to pivot to a hybrid model following the pandemic, enhancing the customer's studio experience with digital tools.

I redesigned their mobile app, improving its rating from 1.5 to 4.5 stars on the App Store. I also redesigned their website and other digital brand elements. In addition, I helped make strategic decisions to position BLOK for future success.

• Redesigned the Blok mobile app to greatly improve its user experience and ratings.
• Redesigned the Blok website and visuals to align with their brand vision.
• Helped develop the strategy to transition Blok to a hybrid digital-physical model leveraging their studio experience.
• Provided guidance on key strategic choices to optimize Blok's digital products and readiness for the future. Through these efforts, I helped Blok enhance their digital experience to match the high quality of their studio offerings. The redesigned mobile app, website, and other initiatives have allowed Blok to seamlessly blend digital with in-person to provide an unmatched boutique fitness experience.