The Dubai Mall


Design direction, Design system, App

When the pandemic significantly impacted the global retail market, The Dubai Mall, the world's largest mall, had to rapidly transition towards a digital focus. Home to 1200 stores, including 150 high-end luxury brands, the mall aimed to replicate its in-store dynamics and hierarchy within the online experience.

As a hands-on designer, I crafted the look, feel, and structure of the platform while also taking on the responsibilities of a lead role. I mentored a small design team dispersed across various time zones, and established a feedback, request, and delivery system using Jira and Figma. By building a design system based on atomic design principles, we were able to iterate ideas at any stage of the process.

Say Hi!

Whether you're still in the creative process or need help with your existing products, I'm always happy to chat; let's grab a coffee and see if we can collaborate.